Author: Lee Parratt

Once upon a time email marketers sent out long emails that told stories, revealed how to do stuff and sold products.
Then the problems came: Emails being sent to the promotions folder. IP addresses blocked. Spam filters removing emails from existence. Domain names needing to be verified. Apple opening all emails and scanning them so that you have no idea how many real people opened your emails.

Forget the latest, great marketing tricks and gimmicks.
Sometimes old school is simply the best, and these three marketing campaigns prove it
Any one of these campaigns can become the bedrock of your business.
Or integrate all three into your business and watch your sales soar.

If there’s one month that’s filled to the brim with holiday festivities, it’s December. Between Christmas, Hanukkah, Kwanzaa and New Year’s Eve, there’s always something to use for your marketing campaigns.

You’re writing a book and you’re looking for ways to get the word out about it.
One novel approach (pun intended) is to run a dedication contest.

TikTok might be the latest, greatest social media channel, but don’t think for a second that Instagram is to be ignored.
You can build a huge, active and engaged audience on Instagram in just months or even weeks using this strategy.