People Don’t Want Discounts. They Want to Feel Lucky
One small shift in how you present an offer can make it feel ten times more exciting (without changing the offer itself) Imagine two emails landing...
Author: Lee Parratt
The 2-Hour Newsletter With a 57% Open Rate and the Secret Every Marketer Is Missing
While most newsletter creators are fighting tooth and nail for a sliver of attention in the most crowded niches on the internet, Alec Kremins did something...
Your Business Is Sitting on a Gold Mine but You Just Can’t See It Yet
In the early 2000s, a mall owner—we’ll call him David—watched his once-busy shopping center slowly die. A newer, flashier mall opened a few miles away, and...
Stop Building a Free List. Build a Buyer List Instead.
For years, the playbook was simple and everyone followed it without question: Create a free lead magnet, capture the email, nurture the relationship with helpful content,...
The Only Marketing Skill That Actually Matters Is the One Nobody Wants to Practice
Nobody becomes a great marketer by thinking about it. That sounds obvious. And yet the internet is full of people who have consumed every course, bookmarked...
