The Overlooked Window Smart Marketers Use Before the Big Day
You post about the big day on the big day, same as everyone else, and wonder why nothing happens. The real window opens weeks earlier, while your competitors are still waiting for the date to arrive and interest is just beginning to build. There’s a simple three-stage shift that changes this: what happens before the date, during it, and after it passes. Most marketers only ever show up for one of those three moments. It starts with one date you’re already planning around, and three short pieces of content instead of one rushed post.
