Category: Copywriting

Landing pages are hard to design because of the pressure. You know that every word is working for or against you. You know that visitors will...

Three words describe this rule of one: Simple, Mighty and Effective. Simple because it actually makes your marketing much easier, rather than harder. Mighty because this...

If you’ve read enough spy stories, you’ve seen how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…
You get the idea.

I saw a forum thread the other day, in which a new marketer wanted to know what viral content was, and how to make something go...

When you’re struggling to write your latest blogpost, you probably don’t want to have to worry about SEO, too. There is one theory that says you...